Event & Community Demand Generation
Webinar-as-a-Service
Build the audience, content and pipeline around the webinar
Where Webinar-as-a-Service sits in the revenue engine
- Decide
- Discover
- Prioritise
- Position
- Engage (this service)
- Meet (this service)
- Convert
- Learn & scale
What is the service?
We handle audience acquisition, content and speakers, logistics, event execution, post-event database, messaging and reporting for webinar programmes.
Why is it important now?
Webinars are easy to run and hard to make commercially useful. The audience, topic, speaker, follow-up and sales motion have to be designed as one system.
Why LeadStrategus?
LeadStrategus covers pre-event acquisition and post-event follow-through.
Content can be tied to thought leadership and buyer problems.
The programme can connect to account targeting and demand generation.
Case studies
More in Event & Community Demand Generation
About this familyAlso known as: Webinar-as-a-Service, webinar marketing, webinar lead generation, virtual events.
