LEADSTRATEGUS
Event & Community Demand Generation

Webinar-as-a-Service

Build the audience, content and pipeline around the webinar.

We handle audience acquisition, content and speakers, logistics, event execution, post-event database, messaging and reporting for webinar programmes.

Why it matters now

Webinars are easy to run and hard to make commercially useful. The audience, topic, speaker, follow-up and sales motion have to be designed as one system.

Why LeadStrategus

  • LeadStrategus covers pre-event acquisition and post-event follow-through.
  • Content can be tied to thought leadership and buyer problems.
  • The programme can connect to account targeting and demand generation.

Treat the webinar as the middle of a demand programme, not the end of one.