LEADSTRATEGUS

Event & Community Demand Generation

Webinar-as-a-Service

Build the audience, content and pipeline around the webinar

Where Webinar-as-a-Service sits in the revenue engine

  1. Decide
  2. Discover
  3. Prioritise
  4. Position
  5. Engage (this service)
  6. Meet (this service)
  7. Convert
  8. Learn & scale

What is the service?

We handle audience acquisition, content and speakers, logistics, event execution, post-event database, messaging and reporting for webinar programmes.

Why is it important now?

Webinars are easy to run and hard to make commercially useful. The audience, topic, speaker, follow-up and sales motion have to be designed as one system.

Why LeadStrategus?

  • LeadStrategus covers pre-event acquisition and post-event follow-through.

  • Content can be tied to thought leadership and buyer problems.

  • The programme can connect to account targeting and demand generation.

Treat the webinar as the middle of a demand programme, not the end of one.