Why choose LeadStrategus for Social Selling?

LeadStrategus combines account research, buying signals, thought leadership and personalised outreach. The source material documents expertise across healthcare, document software, testing and media. The methodology is designed around sustained relationship-building rather than one-off message blasts.

Demand Generation & ABM

Social Selling

Build relationships before you ask for the meeting

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Where Social Selling sits in the revenue engine

Decide
Discover
Prioritise
Position
Engage (this service)
Meet
Convert
Learn & scale

What is the service?

We use LinkedIn and professional networks to identify target companies and prospects, engage with relevant content, build context, send personalised messages and develop conversations that can lead to meetings.

Why is it important now?

Buyers are harder to reach with generic cold outreach. Social channels create an opportunity to build familiarity and relevance before making a direct commercial ask.

Why LeadStrategus?

LeadStrategus combines account research, buying signals, thought leadership and personalised outreach.
The source material documents expertise across healthcare, document software, testing and media.
The methodology is designed around sustained relationship-building rather than one-off message blasts.

Case studies

All case studies

Cybersecurity · India & Middle EastSample case study

Turning a founder's expertise into a reason for buyers to start the conversation

Every large deal the company had won started with a conversation with its founder. Outside those conversations, the market had no idea what the founder thought.

pieces published in a quarter: 40; pieces published in a quarter
growth in executive followers: 3.4×; growth in executive followers
conversations started from content: 17; conversations started from content

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Healthcare IT · India & Middle EastSample case study

Opening a new geography through the people who decide

The provider was entering a new geography where its name meant nothing and hospital decision makers did not take calls from vendors they did not know.

qualified leads: 22; qualified leads
meetings in four months: 19; meetings in four months
CXO relationships: 6; CXO relationships

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IT Services · United StatesSample case study