Why choose LeadStrategus for 3rd-Party Event-Based Lead Generation?

End-to-end pre/during/post event support. Research and personalised outreach create context before the meeting. This capability has now evolved into the dedicated ExpoToFunnel product.

Event & Community Demand Generation

3rd-Party Event-Based Lead Generation

Make trade shows and conferences a pipeline channel

Talk about 3rd-Party Event-Based Lead Generation Book a strategy call

Where 3rd-Party Event-Based Lead Generation sits in the revenue engine

Decide
Discover (this service)
Prioritise
Position
Engage (this service)
Meet (this service)
Convert
Learn & scale

What is the service?

We help companies maximise third-party event participation through curated target prospects, pre-event research and outreach, conversation preparation, on-ground support and post-event pipeline follow-through.

Why is it important now?

Trade shows are often treated as attendance exercises. The commercial value comes from having the right conversations with the right people before the event is over.

Why LeadStrategus?

End-to-end pre/during/post event support.
Research and personalised outreach create context before the meeting.
This capability has now evolved into the dedicated ExpoToFunnel product.

Case studies

All case studies

Enterprise Software · United StatesSample case study

A conference that produced meetings, not badge scans

The company sponsored the same conference every year and came home with a stack of badge scans and no pipeline.

target companies reached: 280; target companies reached
meeting requests: 18; meeting requests
qualified meetings vs. attendance alone: 5×; qualified meetings vs. attendance alone

Read the case study

Industrial Technology · EuropeSample case study