LEADSTRATEGUS
Event & Community Demand Generation

Event ABM

Turn events into targeted account interactions.

We use account intelligence, intent and personalised outreach to identify the right prospects for a conference, trade show, roundtable or other event, then orchestrate conversations before, during and after the event.

Why it matters now

Events generate value only when the right people engage in meaningful conversations. Event ABM brings the precision of account-based marketing into a time-bound environment.

Why LeadStrategus

  • Research and intent precede event invitations.
  • The model combines digital pre-engagement with offline conversations.
  • Post-event follow-through is part of the pipeline motion.

Don't optimise the booth. Optimise the conversations you want the booth to create.