Situation
Cold email had stopped working for the company and its sellers had no other way to start conversations with the buyers they wanted.
The question
Can relationships be built at scale before asking for the meeting, and can that be run without hiring a team?
What LeadStrategus did
- Defined the target personas and the reasons each would want to talk.
- Rebuilt the sellers' profiles around the buyer's problem.
- Ran connection-first sequences that led with help, not a pitch.
- Handed warm conversations to an inside sales layer for follow-up.
Evidence and deliverables
- Persona and message framework
- Profile rebuilds for each seller
- Social selling sequences and conversation playbook
Outcome
A 26% connection rate, around 70 deep conversations and 40% of them converted to meeting interest.
What changed in the GTM motion
The sellers had a repeatable way to start conversations that did not depend on interrupting anyone.