More than 2/3rd of a salespersonās time goes in follow-ups. Selecting the right prospect to go after is vital. Going too mass-market will result in you chasing buyers without budget or authority; going too narrow will entail you chasing ET 500 CIOs who already have 100s of vendors behind their backs! How can you decide…
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Peter Drucker famously said, ‘The art of marketing is to know the customer so well that the product/service fits him & sells itself.’ In B2C, ‘perfect’ marketing indeed makes the job of sales easier, simple and more non-strategic. If you look at the way Kia Seltos and MG Hector have been priced and positioned in…
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