Here is why shameless self-promotional content is OK once in a while but not too often!One of the most important rules of content that is often forgotten is the 70:20:10 rule. -70% should be own Thought Leadership content – 20% should be other’s content – 10% – and not more – can be self-promotional content…
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Here are some worrisome trends from CMO priorities in a Marketing dashboard from a Gartner survey – Gartner surveyed CMOs across 600+ companies and asked them ‘the most important metrics on their marketing dashboard’. First the good news:Share of wallet is # 2, competitive benchmarks got high ranks. Here is what’s worrying:1. Priority being awareness;…
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Did you think quota crushers, hunters and lone wolves make great salespersons? Guess what – radically different skills are in order! Technologists, delivery experience, highly analytical, problem solvers and storytellers are as important as ever. Graham Hawkins, blogging on a Salesforce state of sales research identifies the following skills as most important:1) Teachers – ability…
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Nothing gets the adrenalin flowing more than organising a good event that generates million-dollar opportunities for a B2B. The highs are very high & lows are quite low! Here are some tips on how to maximise success with an event: 1. Agenda drives speakers which drives attendance. Don’t waste too much effort on food and…
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Some of the fastest growing B2B companies in India are building their entire pipeline through LinkedIn. What’s your excuse if you are in B2B sales whose buyers are on LinkedIn – and you are NOT into social selling? Here’s how to get started: 1. Create content that you feel excited to write about. It should…
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