Tag: sales channel

Target Market selection while selling SAAS

Don’t go barking up the wrong tree while selling SAAS! 3 pieces of advice on target market selection while marketing/ selling tech. Dont sell ‘only SAAS’ or ‘naked SAAS’  to large enterprises. Even if they buy – the selling cycle will be long &  customization & integration will make it very difficult. Sell SAAS +…
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