My hypothesis is that you can’t sell into B2B India using digital growth hacking only – i.e. without tele or field sales. I have worked with many of the fastest growing tech products & software cos. in India – and my experience says that only when you add people to the country-sales or telesales do…
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My lessons on sales+marketing for SAAS founders from multiple ongoing conversations: Cash in hand always beats future revenues. Discounting for cash- upfront long-duration deals is the way to go. SEO is good-to- have. Thought leadership content, hungry but non-pushy inside sales agents and a well- tuned sales process are necessary & sufficient. Social Selling is…
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