Tag: culture

How you can understand your company’s SMarketing culture and move the needle

How can you understand your company’s SMarketing culture and move the needle? B2B companies end up being one of these 3 – outbound, inbound, or ‘statsis’-bound. They may try balancing but usually end up having a culture that tips towards being either inbound, or outbond, or god-forbid – stasis-bound. Inbound – led by thought leader-CEOs,…
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Time for a new Indian Sales culture – from Bangalore?

Sales is the oldest (or second oldest?) profession known to humans. Sales process & the ecosystem of sales – sales culture – the way of doing sales – had been locally developed in the past. And now we borrow a lot from the centre of the business world – the United States of America.It need…
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How to keep your salesperson honest!

I was talking with a CEO who said that ‘all salespeople by nature are dishonest – <a choicest Hindi abuse>’. I winced. I told him, Not necessarily. It depends on the traits you hired for & the sales process you have that encourage or discourage honesty. A salesperson’s ‘honesty’ is not just innate – it…
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Why Digital Transformation is not working and my two cents on how to make it work!

HBR recently carried a provocative article ‘Why So Many High Profile Digital Transformations Fail’ talking about the digital transformation initiatives at GE, Lego, P&G, Nike, & Ford and why  (in their opinion ) the initiatives didn’t work.  The reasons they outlined: Digital Transformation shouldn’t be the last straw of a disrupted firm/industry – extraneous factors…
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