Tag: CRM

How should a CEO select the right CRM?

Do you really need a Salesforce/SAP/Oracle if you are hitting the coveted 100 crore turnover? Or would a Zoho/Hubspot /SugarCRM suffice? It may be shocking to know that CEOs of rapidly developing companies will be advised to go for the most expensive CRM solution just to be ‘future-ready’.If you are a CEO, do not get…
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Social Media Marketing is like a relay race

Dr. Aniruddha Malpani asked about the efficacy of Social Media  Marketing in a post. I posted the answer there – but am putting that here for wider circulation: I was skeptic about Social Media Marketing before I made it work. Its OK to begin with doubt so that you can end with confidence! Its a…
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