Tag: challenger

How do you go about establishing trust with buyers?

Ankur Chaudhary asked an awesome question on LinkedIn – How do you go about establishing trust with buyers? It’s difficult but possible. You need to do three things to reach there: First, you get your product-market fit right. Second, you build features in your solution that stand out & are difficult to replicate. Third, you become an…
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Most important Sales Book to read

Aditi Chaurasia asked for recommendations on top sales books to read. Here’s my ‘fab five’ list: Start with ‘Predictable Revenue’ – Aaron Ross and Marylou Tyler wrote a book based on Salesforce’s enterprise sales success with real life examples of how to setup sales teams & make them effective. Another must read book is ‘Lead Generation…
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